Marketing Officer - Advertising

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Question - 1

Advertising is a major promotion mix ingredient that is a 

  • A non-paid form of non-personal communication
  • B non-paid form of personal communication
  • C paid form of personal communication
  • D paid form of non-personal communication
  • E None of the above

Question - 2

Which of the following is a means of advertising?

  • A Cinema
  • B Gift
  • C Demonstration
  • D Radio and television
  • E All of these

Question - 3

Advertisement is a type of 

  • A direct marketing
  • B service marketing 
  • C indirect marketing
  • D internet banking
  • E internal marketing

Question - 4

Press advertising include

  • A newspapers
  • B magazines
  • C journals
  • D All of these
  • E None of these

Question - 5

The steps in scientific advertising campaign includes

  • A decision to advertise
  • B marketing research
  • C determining advertising budget
  • D determining advertising objective
  • E All of the above

Question - 6

The term advertising has been derived from

  • A credere
  • B adre
  • C advertere
  • D ad-hoc-not-with-joy
  • E net

Question - 7

Which of the following is true about advertising?

  • A It is  a paid basis
  • B It may be non-personal
  • C It is not a critical presentation
  • D All of the above
  • E None of the above

Question - 8

Which of the following is /are the media of advertising?

  • A Press advertising 
  • B TV
  • C Radio
  • D Films
  • E All of these

Question - 9

Which is the drawback of advertising?

  • A Wastage of money
  • B Reduction of ethics
  • C Mis-representation of facts
  • D All of the above
  • E None of the above

Question - 10

Which is a type of advertising?

  • A Direct advertising
  • B Indirect action advertising
  • C Primary demand advertising
  • D All of the above
  • E None of the above