Marketing Officer - Introduction to Marketing

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Question - 1

The aim of successful marketing is

  • A to increase the sale
  • B to increase the profit
  • C to increase the output of sellers
  • D All of the above
  • E None of the above

Question - 2

Which among the following some come under 'facilitating' category of marketing function?

  • A Standardising and grading
  • B Standardising and grading, financing and risk tasking
  • C Standardising and grading, financing risk taking, securing market information
  • D All of the above
  • E None of the above

Question - 3

Which among the following is the most basic concept underlying marketing?

  • A Product
  • B Market
  • C Needs, wants and demands
  • D All of the above
  • E None of the above

Question - 4

The need or want for a particular product becomes a demand, when

  • A the product/service is available
  • B it is backed by buying power
  • C a product represents that particular need
  • D All of the above
  • E None of the above

Question - 5

Which among the following is called like blood of business?

  • A Marketing
  • B Product
  • C Finance
  • D All of these
  • E None of these

Question - 6

Which among the following is included in marketing decisions?

  • A Promotion decision
  • B Project cost decision
  • C Finance decision
  • D All of these
  • E None of these

Question - 7

Which among the following is a customer oriented concept?

  • A Selling concept
  • B Marketing concept
  • C Production concept
  • D All of these
  • E None of these

Question - 8

Social marketing concept is based upon

  • A large target market with active buyers
  • B customer satisfaction and customer welfare
  • C realisation of maximum profit through service of society
  • D All of the above
  • E None of the above

Question - 9

Which among the following may be called a pillar of marketing concept?

  • A Customer orientation
  • B Product planning
  • C Cost budgeting
  • D All of the above
  • E None of the above

Question - 10

Find the true statement.

  • A Marketing is a waste of the employee's time
  • B Marketing is nor required in India due to its vast population
  • C Marketing involves additional work
  • D Marketing involves team work
  • E Marketing is not required today due to IT advancement