Marketing Officer - Marketing Environment

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Question - 1

Which is the component of marketing environment?

  • A Legal environment
  • B Political environment
  • C Social and cultural environment
  • D All of the above
  • E None of the above

Question - 2

Nature of marketing environment includes

  • A changes as per environment
  • B communication
  • C challenges
  • D wide market
  • E All of these

Question - 3

In the banking environment, which among the following is the internal factor?

  • A Customer
  • B Staff
  • C Market
  • D All of these
  • E None of these

Question - 4

Consumer of a bank comes under which of the following environment?

  • A External environment
  • B Internal environment
  • C Indirect environment
  • D All of these
  • E None of these

Question - 5

Which of the following is not a controllable factor of marketing environment?

  • A Policy of the firm
  • B Organisational structure
  • C indirect environment
  • D All of these
  • E None of these

Question - 6

Which of the following is not the part of macro environment?

  • A Demographic
  • B Political
  • C Cultural
  • D Suppliers
  • E None of these

Question - 7

Which of the following represents the most important reason why firms monitor their demographic environment?

  • A To explain historical trends
  • B To predict political change
  • C To predict the size of market segments
  • D To predict business cycles
  • E All of the above

Question - 8

Which of the following is not part of an organisation's micro environment?

  • A Customers
  • B Suppliers
  • C Competitors
  • D Government legislation
  • E All of the above

Question - 9

Political environment of marketing includes

  • A foreign policy
  • B public welfare and social justice
  • C democracy
  • D All of the above
  • E None of the above

Question - 10

Occupation is an element of

  • A demographic environment
  • B socio-cultural environment
  • C economic enviroment
  • D All of the above
  • E None of the above