Marketing Officer - Marketing Management and Planning

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Question - 1

A marketing plan does not have to be

  • A simple
  • B clear
  • C complex
  • D lengthy
  • E Both '3' and '4'

Question - 2

A marketing plan is the collection of specific

  • A products
  • B markets
  • C staffs
  • D actions
  • E None of these

Question - 3

The marketing planning process includes

  • A goal setting
  • B analysing the current situation
  • C creating the marketing strategy
  • D allocating markeeting resources and monitoring
  • E All of the above

Question - 4

Goal setting includes

  • A mission
  • B corporate objectives
  • C Both '1' and '2'
  • D marketing audit
  • E None of these

Question - 5

Whihc of the following remains at the centre of any marketing process?

  • A Target consumers 
  • B Product
  • C Price
  • D Promotion
  • E None of these

Question - 6

One of the key goals of the implementation functin in marketing management is to

  • A carry out the set plane
  • B take corrective measures
  • C construct sales budget
  • D introduce a new product
  • E None of the above

Question - 7

Factors affecting the marketing planning include

  • A internal factor
  • B national factor
  • C international factor
  • D All of these
  • E None of these

Question - 8

The internal factors affecting marketing plan include

  • A size of company
  • B financial resources of company
  • C channels of distribution
  • D All of the above
  • E None of the above

Question - 9

Analysing the current situation includes

  • A marketing audit
  • B SWOT analysis
  • C marketing assumption
  • D All of these
  • E None of these

Question - 10

Whihc of the following is/are the importance of marketing planning?

  • A To offset future uncertainties
  • B Economy in operation
  • C Helpful in coordination
  • D Helpful in control
  • E All of the above