Marketing Officer - Marketing Research

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Question - 1

Marketing research is a gift of 

  • A modern concept of marketing
  • B classical concept of marketing 
  • C traditional concept of marketing
  • D old concept of marketing
  • E basic concept of marketing

Question - 2

Small business houses cannot afford marketing research of the

  • A limitation of money
  • B limitation of time
  • C limitation of skill
  • D limitation of bias
  • E None of the above

Question - 3

Which of the following statements is true?

  • A Marketing makes the company to go into loss due to higher expenses
  • B Marketing is not required in profit-making companies
  • C Marketing sharpens the mind of the employees
  • D Marketing is a time-bound seasonal function
  • E Marketing is a waste of time

Question - 4

Marketing is a research is required for

  • A deciding sales volume
  • B deciding production level
  • C deciding marketing strategies
  • D deciding sales team numbers
  • E All of the above

Question - 5

What is one of the sources of collection of data?

  • A Internal
  • B External
  • C Traditional
  • D Both '1' and '2'
  • E None of these

Question - 6

What is the limitation of marketing research?

  • A Limitation of money
  • B Limitation of time
  • C Limitation of skill
  • D Limitation of bias
  • E All of these

Question - 7

What is the decision that can be taken after research of products and services?

  • A Development of products
  • B Product diversification
  • C Product simplification
  • D Change in product
  • E All of these

Question - 8

Market research is necessary for

  • A making proper marketing decisions
  • B choosing the right products
  • C selecting the right sales persons
  • D All of the above
  • E None of the above

Question - 9

Research which relates to entire market is called

  • A market research
  • B field research
  • C product research
  • D taste research
  • E attitude research

Question - 10

What is the very first step of Marketing research?

  • A Define the problem
  • B Create the problem
  • C Solvig the problem
  • D Analyse the problem
  • E None of these