Marketing Officer - Product Life Cycle ( PCL )

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Question - 1

Characteristics of introduction stage of PLC is

  • A lower demand  
  • B limited customer
  • C    low growth rate in demand 
  • D All of the above
  • E    None of the above

Question - 2

The goods which are used for their production are called

  • A durable goods   
  • B market goods  
  • C derived goods  
  • D consumer goods   
  • E capital goods

Question - 3

The importance of product life cycle includes

  • A help in promotional decision     
  • B help in product control   
  • C facilitates sales forecasting  
  • D All of the above 
  • E    None of the above

Question - 4

 In introduction of 'PLC',

  • A advertisement is required   
  • B sales promotion is required  
  • C research  and development is required  
  • D Both '1'  and '2'   
  • E none of the above

Question - 5

Which of the following is not the product line policy?

  • A contraction of product mix
  • B Development of new uses for existing  products
  • C Alteration of existing products    
  • D costing    
  • E None of the above

Question - 6

' PLC ' stands for

  • A Product Life Cycle  
  • B   Product Life Cost   
  • C Product Long Cost   
  • D Price  Long Cost  
  • E None of these

Question - 7

Which of the following is the birth stage of product life  cycle?

  • A research and development of price     
  • B Production  developmental stage  
  • C Introduction stage
  • D     production 
  • E   All of the above

Question - 8

In the case of such goods where consumer normally compares price, quality delivery, etc  called

  • A shopping goods   
  • B speciality goods  
  • C staple goods  
  • D derived  demand  
  • E luxury  goods

Question - 9

Product planing means

  • A the act of making out and supervising the search , screening , development and commercialization  of new products
  • B innovation of company   
  • C pricing   
  • D selling  
  • E marketing  

Question - 10

 A fashion is always based on

  • A product or service pricing method
  • B some style
  • C cost
  • D brand
  • E sales