Marketing Officer - Market Segmentation

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Question - 1

Market segmentation

  • A method
  • B the strategy of dividing markets in order to conquer them
  • C the allocation of product
  • D the allocation of policy
  • E the allocation of service

Question - 2

Sub-market is known as 

  • A origin of market
  • B merging of market
  • C process
  • D market segment or market segmentation
  • E plan

Question - 3

The basis for consumer market segmentation include

  • A age of consumer
  • B location of consumer
  • C income of consumer
  • D sex of consumer
  • E All of the above

Question - 4

Which is a benefit of market segmentation?

  • A In allocation of marketing budget
  • B In effective marketinbg programme
  • C IN meeting the comptition effectively
  • D All of the above
  • E None of the above

Question - 5

Who is prospective customer?

  • A Assets
  • B Staff
  • C Potential customer
  • D Present customer and manager
  • E All of the above

Question - 6

The benefits of market segmentation includes

  • A to search attractive marketing options
  • B to determine the product mix
  • C to select the target market
  • D All of the above
  • E None of the above

Question - 7

Target customer means

  • A cost centre
  • B profit centre
  • C new and present customer and staff
  • D new customer
  • E All of the above

Question - 8

The objective of market segmentation includes

  • A to find out the new markets
  • B to make real cutomers to the prospects customers of the company
  • C to make customer-oriented to marketing activities of the firm
  • D All of the above
  • E None of the above

Question - 9

Who may be prospects for a bank?

  • A Student
  • B Manager of other bank
  • C Administrator of government department
  • D All of the above
  • E None of the above

Question - 10

Occupation involves

  • A administrator
  • B trader
  • C chartered accountant
  • D All of these
  • E None of these